SimpliSafe / “Fear Is Everywhere”

SimpliSafe, the DIY home security leader, creates peace of mind without the mark-up. We were charged with developing their initial brand campaign. While not initially intended to be a Super Bowl spot, developing the work led us on a path that ended with a :30 commercial in Super Bowl LIII, as well as a :60 ‘hero’ spot.

with Zach Tavel CDs: Greg Hunter and Kellyn Blount