Is the best solution usually the easiest one?
Can bottom-shelf brandy also be smooth?
If a man is not only your half-brother but also your first cousin, can he also be your best friend?
Ever since they were young, Tristan and Christian Christian have been voyagers on
the path of least resistance.
Together they make up the Christian Brothers, two dudes who live like cheap brandy tastes.
A successful social media campaign requires people dedicated to posting at all hours of the day and a willingness to work hard knowing full well all your effort may go completely unnoticed.
That sounds like the antithesis of everything the Christian Brothers stand for.
The #SmoothUp campaign will consist of exactly one (1) Twitter post each day.
Each day at 1:00 pm EST, the Christian Brothers Twitter account will link to a different YouTube cover of Smooth, Carlos Santana and Rob Thomas' 1997 Grammy-winning collaboration.
We made a supercut of some of the best ones:
Followers would also be able to submit their own renditions of the song, with the best (or worst) being featured on the Christian Brothers twitter account.
The end goal of the campaign, like any good social media campaign, is draw enough attention to Christian Brothers for Rob Thomas and/or Carlos Santana to invite Tristan and Christian to come hang out at their mansion(s) and drink brandy out of the Grammys that they won for recording Smooth.
Oh, and to increase brand awareness too.
with Ben Surber